7 personalization strategies to convert more callers to customers

Digital advertising has gone mobile. And when consumers engage with a company’s digital ads and website on their smartphones, they often convert in the most convenient and immediate way: by calling.

Thanks to smartphones, the volume of call conversions from digital advertising has exploded. Research predicts that calls to US businesses from mobile search, social and display ads will reach 162 billion in 2019, a 110 percent increase from 2014.

Digital marketers are now personalizing not just the online experience, but also the offline experience when consumers call. They are using strategies that help their businesses convert more callers to customers.

Visit Digital Marketing Depot to download “The Digital Marketer’s Guide to Personalizing Caller Experiences” from DialogTech to learn if those strategies could improve your digital ROI.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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