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Deciphering search intent: 5 areas to get you started

As digital marketers, we depend on search engines to properly categorize and prioritize search results based on their intention, extension, and authority. Essentially, for digital marketing to be successful, we need to trust that search engines understand what users are actually searching for and that search engines can provide the best results to meet user Read More

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Sony WH-1000XM3 headphones review: Goodbye, Bose

I’m not one of those New Yorkers that enjoys walking around with large headphones, especially noise canceling cans. Situational awareness is an important thing when you’re dodging pedestrians, traffic and the daily surprises of city life. Typically, I just stroll with a pair of wireless earbuds, with one in my left ear. I felt less Read More

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Google Maps now available for Apple CarPlay

Google Maps is now available for use on Apple CarPlay, Apple’s car user interface. This brings native support for using Google Maps navigation, search and much more directly in your car that supports iOS CarPlay devices. Why you should care The availability of Google Maps in cars that support Apple CarPlay means additional inventory for Read More

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Google is right; click-through and conversion rates kinda don’t matter

Last month I wrote extensively on the seeming lack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own assorted case studies showing meaningfully higher CTR with expanded text ads compared to the previous long-standing text format. As mentioned in my previous post, we’re now on to Read More

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SearchCap: Shoppable Image ads debut at Google, GMB testing new feature, building citations & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s GuideSep 14, 2018 by Digital Marketing DepotThe customer data platform (CDP) market is expected to generate $1 billion in revenue Read More

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New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide

The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and the number of CDP vendors doubled in 2017. Driving growth is a perfect storm of increasing complexity in the customer journey, the martech stack and data governance. MarTech Today’s first Read More

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How the hospitality industry should approach online reviews and citations

We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality industry are very much their own beast. Potential customers can get almost everything they need to make a purchase decision from Google Maps, Google Reviews, Yelp and other review sites like TripAdvisor for Read More

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Is SEO table stakes? (Hint: No!)

Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn’t of course, unless you were referring to boosting your organic traffic to a rocket-like trajectory or trying to impress someone by spouting off the mathematical equation for PageRank. As a nascent industry, it did seem to some at the Read More

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Play ‘Brand Offense’ to win at search

Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So, how do you spot it and stop it? How do you Read More

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Why isn’t my fabulous content attracting quality links?

If you’ve ever built links, you know how difficult and tedious a process it can be. It’s great when the stars align and everything works out perfectly, but those instances are rare and getting rarer. Inboxes are flooded with unsolicited emails, and spam is at an all-time high. You may run into issues with client Read More

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