Implementing full-scale cross-channel attribution for enterprise companies

Attribution: it’s worth the trouble. Here are your options and everything you should consider when making this big decision. Please visit Search Engine Land for the full article.

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SearchCap: Reporting delays in Google Search Console, navigate in search & structure data

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Why does structured data matter for SEO?

Learn why now is the time to optimize your structured data. Please visit Search Engine Land for the full article.

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‘Navigate’ query prompts Google to ask, ‘Were do you want to go?’

A new one-box answer now gives you quick access to driving directions in Google Maps. Please visit Search Engine Land for the full article.

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SearchCap: Google My Business Insights, search industry honors Barry Schwartz, more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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SearchCap: The open marketing cloud, Bing improves web crawler efficiency, more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Facebook cracking down on ads with clickbait headlines, sensationalized languageOct 17, 2018 by Amy GesenhuesThe company says any ads Read More

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SearchCap: Schema strategies, Google Shopping Insights, Google Cache

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platformOct 16, 2018 by Digital Marketing DepotAre you Read More

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Why Google Cache lies to you and what to do about it (if anything)

I regularly browse the SEO communities on Google Webmaster Forum, Reddit and Twitter, and I see headings like “Google Cache is empty!!!” and “404 error page in Google Cache” over and over again. With so many people clearly afraid that Google isn’t rendering their pages correctly, I thought I’d write about the cache to help Read More

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Native ad test in Google Discover feeds gets a new look

For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after “Google Now” and “Google Feed”). With recent rebrand to Google Discover last month, the ads also have an updated look. New look. Spotted by a Reddit user, the native ads now have Read More

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SearchCap: DuckDuckGo growth, Voice search and Salesforce tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ dataOct 12, 2018 by Ginny Read More

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