SearchCap: Google AMP stories, SEO complexities and algorithm updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How Google’s March, April and August updates might fit together
    Sep 26, 2018 by Eric Enge

    In Google’s mind, does brand authority trump breadth and depth of content? Here’s a new perspective connecting the dots between three significant algorithm updates.

  • Google now builds its own AMP stories for search
    Sep 26, 2018 by Barry Schwartz

    So far, these stories only seem to work consistently in the Google search app, and not in mobile Chrome or Safari mobile browsers.

  • Connect with the best and brightest marketers at SMX East
    Sep 25, 2018 by Search Engine Land

    You are part of an exclusive community — a community of passionate, creative, driven search marketers eager to learn the latest tactics to boost conversions, drive sales, and increase awareness. SMX® East is your chance to connect with others like you. Share tips, talk shop, and forge new friendships at our exclusive networking events happening […]

  • Solving complex SEO problems when standard fixes don’t apply
    Sep 25, 2018 by Chris Sherman

    Seemingly every day, SEO continues to grow more complex. It’s increasingly common for technical audits to uncover problems, and sometimes previously reliable fixes simply don’t work any longer. What’s an SEO to do in this situation? Hannah Thorpe, head of SEO strategy at Found, and Arsen Rabinovich, founder and managing partner at TopHatRank.com, deal with […]

  • The secret formula for determining a marketing budget
    Sep 26, 2018 by Digital Marketing Depot

    Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In this Agency Perspective […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web: