Tag Archives: Google

Google Lens improvements ready visual search and AR for mainstream adoption

Google Lens, the company’s visual search tool, was announced last year at I/O for Google’s Pixel devices and later rolled out for iOS and other Android devices, awkwardly through the photos app. You could take a photo and then run Lens against the photo rather than through the camera in real time. This year at Google Read More

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Google Assistant takes center stage at I/O, search takes a back seat

Google Assistant has fast become one of Google’s marquee products and a critical component of Google’s competitive strategy versus rivals Apple and Amazon. Today, at Google I/O, the company announced a long list of new features, capabilities and improvements. First, the obligatory impressive numbers. The Google Assistant is now on 500 million devices globally, including Read More

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Google voice-enables movie-ticket buying with Fandango

Over time, Google Assistant will become increasingly transactional on smartphones, smartwatches and Google Home. And while many marketers still express skepticism about the viability and mainstream potential of virtual assistants as a search alternative or a commerce platform, it’s going to happen. As a case-in-point, today Google is rolling out an improved movie-ticket buying experience Read More

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Study: Google Assistant most accurate, Alexa most improved virtual assistant

Two more studies analyzing interactions with voice search and virtual assistants were released this week: one from Stone Temple Consulting and the other from digital agency ROAST. The latter focuses on Google and explores voice search for 22 verticals. Stone Temple’s report compares virtual assistants to one another in terms of accuracy and answer volume. The Read More

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Google partners with LegitScript to certify addiction treatment center advertisers

As promised last month, Google has introduced a new certification process for rehabilitation and addiction treatment facilities, per a Reuters report earlier today. The advertising behemoth began gradually limiting advertising for the addiction treatment center category in the US in September of 2017, and by January of this year had removed all rehab facility ads Read More

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Google’s Ben Gomes expands role to head all of search amid leadership shuffle

Reported today in The Information, Ben Gomes, the current VP of Core Search at Google will be stepping up to lead all of Search as Vice President. This move is the result of John Giannandrea, SVP of Engineering overseeing both the search and AI units, stepping down. The single role previously held by Giannandrea is Read More

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Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’

Any internet company or platform that collects user data will reportedly come under the jurisdiction of new European Commission consumer protection rules. This is part of a forthcoming “major overhaul of EU consumer rules.” One aim of the revision is to create more transparency for consumers around free internet services, which is parallel to what’s Read More

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Giants collide: Google’s impending showdown with Amazon

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon expanded its advertising platform. In Read More

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Stop! Think twice before using nofollow attributes on your website

Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their outbound links. This trend puzzles me. If you can’t trust the people adding links to their articles, they shouldn’t be writing for you in the first place. Even more disturbing is the fact that search engine Read More

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Chat rate is the new CTR for AdWords message extensions

Google rolled out its click-to-message AdWords extension in October 2016. Similar to call extensions, message extensions allow users to message a business directly from the ad. Now the company is announcing formal reporting for messaging. It will be available in the next few weeks in the US, the UK, Canada, France, Brazil and Australia. Users Read More

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